A big shakeup in the Wool industry with Primary Wool Co-Operative and Wools of New Zealand starting formal discussions about combining operations as they seek to capture more value for farmers. This amalgamation could involve 2000 sheep farmers and Wools of NZ Chair James Parsons says more than ever, the wool industry must collaborate to get a better financial result for farmers and create a first step in rejuvenating a dire economic situation for wool. He says with more than 2,000 passionate sheep farmers under one umbrella to build a strong entity and make a difference for New Zealand’s sheep industry