Almost half of farmers feel threatened by the scale and pace of change in the primary sector. BNZ Economists say the challenges of climate change and regulation, rural connectivity issues, Covid – induced supply chain and labour constraints are all taking a toll on the sector. The BNZs Shift Happens – Future of agribusiness survey found 53 per cent of farmers are optimistic about the future (down from 58 per cent in 2020) while 47 per cent feel threatened by change and its impact on the long-term success of their business. BNZ chief economist Paul Conway says for farmers and growers the pace and scale of change is daunting. He says improving rural connectivity is critical, with 70 per cent of farmers and growers saying the interment is a key influence within their business with Digital tools and data collection increasingly important to sustainable agriculture.