Bay of Plenty seed company owner Charlotte Connoley has been elected to the top seat of the New Zealand Grain and Seed Trade Association, becoming the first woman to head the industry. Appointed at the NZGSTA’s annual meeting in Auckland this week, Connoley takes the president’s position from Michael Hales, who stepped down from the top role but will continue to serve on the association’s executive council. Charlotte Connoley co-owns and is general manager of Kings Seeds NZ, an e-commerce seed company based out of Bay of Plenty supplying home gardeners and wholesale customers nationwide.