Campaigns to attract women to farming are in full swing. Butchers, fruit harvesters, farm machine operators, shearers and dairy farmers are all needed as employers face continued labour shortages. DairyNZ launched a recruitment campaign fronted by Eastern Bay of Plenty dairy farmer Shannon Munro who says farming can be hard on the body but things have changed in the past 20 years. The Dairy sector is between 4000 to 6000 workers short for the coming dairy season. The meat industry is short about 2000 workers, and is offering on-the-job training for roles that pay as much as $80,000 and horticulture too.