Countdown’s Goal To Have Only Cage-Free Eggs By 2025

The journey to free range eggs in supermarkets has ramped up with Countdown now pulling cage-laid eggs from the shelves in five stores. Its goal is to be completely cage-free by 2025. Countdown has been building up to this since 2017 and will sell only cage-free eggs by the end of 2024 in the North Island and the end of 2025 in the South Island. Customers at Countdown’s Milford, Waiheke Island and Grey Lynn stores in Auckland, and Crofton Downs and Newtown stores in Wellington, will find only free-range and barn-laid eggs as the company begins to roll out the change. Countdown spokeswoman Kiri Hannifin​ says the company has been working closely with its egg farmers to increase the supply of cage-free eggs. She says these initial stores will be critical in helping understand future demand.