Demand for wool carpets has increased by 50 per cent over the past 12 months and some retailers have seen increases of 25 – 50% in sales of the sustainable wool product. Wools of NZ Chief executive John McWhirter says the increase means an additional 350 tonnes of wool has been used in the carpet market in the past year….the first sign of a change in consumer trends in the past 25 years…when wool carpet began to decline. In the 90s wool made up about 90 per cent of soft floor coverings in the New Zealand housing market. That declined to about 14 per cent with plastic nylon and polypropylene now dominating. The use of synthetics increased to be around 40 times that of wool in 2015. Wool now makes up less than 20 per cent of the carpet market. Wools of New Zealand exports raw wool to a Northern Hemisphere manufacturing partner that sells wool carpets into a small and still growing UK market.