The European Union is pushing for New Zealand cheese makers to stop using three names – Gruyére, Feta and Gorgonzola… and this is one of the challenges facing the trade negotiating team at next weeks EU Free Trade Agreement discussions in Belgium. Prime Minister Jacinda Ardern and Trade Minister Damien O’Connor will be at the meetings. NZ Cheesemaker Daniel Shields says the Europeans are pushing hard to protect geographical indicator names and NZ has to challenge this