Horticulture is booming, having grown 300 per cent in the last 12 years and set to continue its trajectory, new research shows. A new report from economic consultancy Berl shows growing Māori ownership in the sector is worth $220 million per year. The report estimates that approximately 5 per cent or around 4000 hectares of horticultural land in New Zealand is operated by Māori. Around 1150 hectares are used to grow kiwifruit, the crop with the largest Māori share, followed by onion, squash, avocados and apples. Māori own approximately 400,000 hectares of overall farm land, with more than half for sheep, beef and dairy farming and less than one per cent horticulture. But converting land has become increasingly common and an estimated 3800 Māori work directly in the horticulture sector. While that is around 28 per cent of the workforce in horticulture they only occupy 4 per cent of the leadership roles.