Always a high point is the KPMG Agribusiness Agenda, delivered at a business leaders’ breakfast at the opening day of Fieldays. KPMG global head of agribusiness Ian Proudfoot says this year’s report was the most difficult to write in its 12-year history. He says Agribusiness morale has fallen steeply in the past year as the pressures of labour shortages, shipping challenges and the unprecedented speed of regulatory change saps the strength of the sector’s leaders. He says fatigue from Covid-19 impacts and increased regulatory change are the reason. Ian Proudfoot says the practical labour and shipping challenges that Covid-19 has created are consuming most executive time and effort. He says the speed at which things are changing is unprecedented and very often means that the appropriate decision in the morning needs to be revisited in the afternoon.
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