A new automated system for testing the quality and maturity of kiwifruit will tell growers the best time to harvest. If fruit is harvested at the right moment, it gets to market looking and tasting great. Zespri chief digital officer Dave Scullin says the fact that Kiwifruit matures at different rates, depending on the soil it is grown in and wind and frost exposure. Zespris current process assesses fruit readiness but is outdated. With the new system Growers send samples to a lab where they are tested for sweetness, density, size and weight with the data shared with Zespri and the final decision back to the grower. Developed by a company called Qrious it will mean Zespri growers can consistently harvest at exactly the right time….another win for the New Zealand kiwifruit industry.