New Zealand’s red meat sector exports reached $10 billion in 2021 despite COVID-19, the Meat Industry Association say the exports represent a nine per cent increase on 2020. The value of red meat exports in December 2021 were also up 22 per cent year on year, at just over $1 billion. Meat Industry Association Senior Manager Esther Guy-Meakin says the sector has worked tirelessly in the face of global logistical challenges to achieve the best possible results for farmers and the 25,000 people who work in the industry. Both sheepmeat and beef exports increased by five per cent and nine per cent year-on-year respectively, with both worth more than $4 billion for the year. Red meat exporters have responded swiftly to adapt to rapidly-changing logistics environments – for instance, by converting chilled product to frozen and while chilled sheepmeat exports to the UK dropped to the lowest volume in 25 years in December, frozen sheepmeat exports to the UK increased by 95 per cent.