The New Zealand Merino Company is importing wool from Australia to make up for the demand from its expanding global outdoor apparel market. NZ Merino sells wool to more than 130 brands, covering everything from luxury fashion to footwear but demand for merino wool is outstripping supply in New Zealand…. CEO Matt Hand says the company has been sourcing additional wool for its customers from Australia for around five years. It now has around 130 Australian woolgrowers on the books, providing the business with 15% of its needs.