There’s a new name in Wool. Wool Impact NZ is being established for the strong wool sector, with the aim of turning around the poor prices being paid to farmers. The move follows nearly four years of discussions between industry players and the government to try and address the lack of performance across the sector. The Strong Wool Action Group yesterday announced the new industry body and group chair Rob Hewett says if strong wool prices didn’t lift to sustainable levels, more sheep farmers would look at other ways of making money, including carbon farming. Rob Hewett says New Zealand exports more strong wool than any other nation to the world’s leading textile and carpet manufacturers. Wool Impact NZ will play a vital role in driving the ongoing development of the sector.