Alliance Group Is Rolling-Out Cutting-Edge AI Technology Designed To Identify Eating Quality In Beef And Lamb

Alliance Group is rolling-out cutting-edge AI technology designed to identify eating quality in beef and lamb. The company is partnering with Australian agtech solutions provider MEQ to deploy lamb and beef probes powered by sophisticated machine learning and artificial intelligence to measure the Intramuscular Fat levels in lamb and marbling percentages in beef. These fat levels and ageing are believed to be the two largest contributors to the sensory experience when eating quality meat. These beef and lamb probes provide objective measurable data to farmers about the quality of the meat they are supplying. Alliance chief executive Willie Wiese says the technology allows them to build up their premium programmes and further differentiate Alliances product offering to target consumers.