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National rural retailer Farmlands is continuing to reconfigure its business and will go as hard as it can on implementation over the next year or two says chair Rob Hewitt. He says it is imperative that it is done even though the current downturn in farming is flowing on to rural servicing. The plan sees supply chain rationalisation bringing some 44,000 products held in store down to 10,000 … about half of those products account for over 90% of all sales. Rob Hewitt says they have worked out what products customers want and where, so make sure that is in the store when needed. He says If a farmer wants a left-handed spanner, then Farmlands will get it, but may not be carrying it on our shelves. Farmlands declared a small loss of $700,000 in the year ended June 30.