Rogue Growing In China Of Licensed New Zealand Gold Kiwifruit Is Headed To A Chinese Court

Rogue growing in China of licensed New Zealand gold kiwifruit is headed to a Chinese court. Global marketer Zespri has filed a civil case in the Intellectual Property Court in Nanjing, China, against two parties it says are involved in the unauthorised production, sale and marketing of New Zealand-bred Sun Gold fruit – New Zealand’s best global seller. China is an important market for Zespri – 20 per cent of New Zealand kiwifruit is sold there and it is Zespri’s biggest export market alongside Japan. Zespri estimates there are around 7850 hectares of unauthorised SunGold plantings in China.