Fonterra yesterday announced plans for a 30% intensity reduction in on-farm emissions from 2018 levels by 2030. It is a collective target, so not all farms need to have a 30% intensity reduction. Fed Farmers Dairy Chair Richards McIntyre thinks the intensity-based target will land better with farmers with Fonterra getting far better buy in than if they made it an absolute emissions reduction. He doesn’t think farmers are getting off lightly – as it won’t be an easy road to meet the target. Richard McIntyre joins Mark Leishman on Round Up.