Jen Scoular has resigned as chief executive of the New Zealand Avocado Growers’ Association after 12 years in the role. Chair Linda Flegg says Jen Scoular has served the association tirelessly over the past 12 years. She came to the role when the avocado industry was struggling and lacked engagement, communication and systems. She had spent the previous four-years as a trade diplomat in Germany. Under her leadership industry value has increased from $82 million in 2011-12 to $231m in 2021 and the New Zealand market value from $19m to $62m in 2021-22. In her time the industry got our avocados into both the China and India markets. A fitting finale for Jen and a phenomenal success was the recent 10th World Avocado Congress here in New Zealand. Jen Scoular is an avocado grower herself and will remain in the role until mid-August.