New Zealand households are now spending an average of $238 per week on food, a lift of 9% on a year ago. With more Kiwis now saying they choose lower-priced imperfect fruit or vegetables over more expensive regular-appearance vegetables. The number of vegans in New Zealand has fallen while fewer Kiwis are planning to reduce meat consumption. It is all part of the Rabobank and KiwiHarvest survey — completed in August — which has highlighted Kiwi households are spending significantly more on food and that our food purchasing and consumption behaviours continue to evolve. Rabobank Head of Sustainable Business Development Blake Holgate says kiwis are spending more and getting less.