Rural people living with intellectual disabilities and their families will receive a welcome boost of support as PGG Wrightson gears up to celebrate the 41st anniversary of the IHC Calf and Rural Scheme. Pink Week has been running this week and aims to raise awareness of the rural donation scheme. The scheme sees New Zealand farmers pledge the sale price of calves, lambs or virtual livestock to the cause, and once donated, they can see the impact of their donation put to good use in their local area. People can show their support by donating to the scheme via the Givealittle page. Since launching in 1982, the IHC Calf and Rural Scheme has raised over $40 million for IHC. This goes towards supporting 1000 volunteers who provide advocacy and other support to families in need, supporting the living environments of IHC’s 850 homes and other facilities across the country.