Supermarkets are looking at how they can reduce emissions from farms that supply them with meat, milk and fresh produce. Countdown head of sustainability, Catherine Langabeer, says the supermarket is committed to reducing supplier emissions by 90% by 2030. Suppliers made up 98% of Countdowns carbon footprint and last year Countdown launched a pilot program with 55 suppliers in Australia and New Zealand. The supermarket has now invited all its suppliers to join the program to understand and reduce their emissions and improve the data quality in the supply chain. Chairperson of the New Zealand Farm Assurance Programme Nick Beeby said UK retailers had required farm assurance programmes for a long time. About 8000 New Zealand sheep and beef farmers subscribe to a farm assurance programme that independently audits the environmental footprint of farms.