The call is out for farmers to get involved with the Open Farms 2023 event. More than 7000 people visited 82 farms throughout NZ in the past two years through the Open Farms initiative. Now in its third year, Open Farms is set for Sunday, March 12, with the day providing a platform for farmers to share their stories with urban Kiwis. Open Farms founder Daniel Eb says there is no lack of interest to get on farm with half the slots booked out half in 24 hours and more than 80% of events overbooked. Beef +Lamb NZ chief executive Sam McIvor says they sponsor the event to foster better public understanding of farming systems. He says there is nothing more effective than an on-farm experience where farmers get to talk directly with consumers to build better understanding of the expertise, passion and care that goes into NZ’s red meat sector.