There are signs of increased market demand for our red meat exports. Silver Fern Farms says it appears the sluggish global prices for beef, sheepmeat and venison have bottomed out – although it could be too early to call it a recovery. Chief Executive Simon Limmer says there are signs China is moving through the backend of its Covid challenges and demand will rebound, and he says now its about how quickly producers can start leveraging market upside. The liquidation of the US domestic beef herd is easing and there is increased demand for imported product, while rising interest for lamb from Europe and the Middle East indicates confidence has returned.